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Lead generation and phone inquiries

If your deals come from quote requests and phone calls, Google needs to see which ones turn into money.

Google currently only sees that someone filled in a form or clicked your phone number. It doesn't see whether that became a deal, or what it was worth. So it optimizes for volume, not revenue.

Start your audit Audit from €190 · Fix from €1,500

Typical problems

  1. Form submissions are measured, closed deals are not
  2. Phone inquiries aren't measured at all
  3. No CRM; inquiries live in email and in people's heads
  4. Google rewards lots of low-quality leads

What the fix includes

  • Form tracking with enhanced conversions
  • Call tracking with a Google forwarding number
  • A Google Sheets CRM with automatic form intake
  • Offline conversion import with closed-deal values
  • Real revenue as the primary conversion
Audit from €190 · Fix from €1,500 If I don't find 3 issues, it's free. If you have me do the fix within 30 days, the audit fee is credited. Start your audit

A recent example

Case study →
2 domainsHU · DE2 Google Ads accountswebshop + quote requests + phone

Hungarian–German B2B webshop, two domains, two Google Ads accounts.

A conflicting tracking plugin, missing cookie handling, and phone and email inquiries that never reached Google. After the build, every purchase arrives once, together with the customer's details, phone and email inquiries are measured, and the enhanced conversions warnings disappeared within a week.

Let's see what's going on with your tracking.

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More than one of these applies to you? I build complex systems as one. →